{"title":"All Products","description":"\u003cp\u003eThe full Face by SERO range — every product formulated for perimenopause and menopause skin. Thrive, don't just survive.\u003c\/p\u003e","products":[{"product_id":"first-step-cleanser-oil-to-milk","title":"First Step Cleanser: Oil-to-Milk","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eClean without the strip — a cleanser built for skin that's shifting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLet's be honest: most cleansers still treat our skin like we're teenagers, stripping it dry with harsh, aggressive foam. But as estrogen takes a dip, our skin naturally loses its moisture barrier, leaving it tight, dry, and suddenly sensitive.\u003c\/p\u003e\n\u003cp\u003eWe made \u003cb\u003eFirst Step\u003c\/b\u003e because your skin doesn't need to be stripped — it needs a giant hug. This gentle, non-foaming formula effortlessly melts away makeup and impurities, transforming from a silky oil into a comforting milk. Instead of that dreaded post-wash tightness, it actively replenishes your skin barrier while you wash, leaving you incredibly soft, calm, and protected.\u003c\/p\u003e\n\u003ch2\u003eYour skin barrier, actively protected with every wash\u003c\/h2\u003e\n\u003cp\u003eMost cleansers leave your skin worse off than before you washed. First Step works in reverse — the oil-to-milk transformation delivers lipids and glycolipids that mirror your skin's own barrier as they rinse, so you finish cleaner and stronger every single time.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients that do the heavy lifting\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSunflower Oil\u003c\/strong\u003e — rich in linoleic acid to reinforce the barrier without clogging pores.\u003cbr\u003e\u003cstrong\u003eGlycolipids\u003c\/strong\u003e — mirror your skin's natural lipids to restore what the hormonal shift removes.\u003cbr\u003e\u003cstrong\u003eCamomile Extract\u003c\/strong\u003e — calms reactivity and redness.\u003cbr\u003e\u003cstrong\u003eSea Buckthorn Extract\u003c\/strong\u003e — packed with omegas and antioxidants to nourish depleted skin.\u003cbr\u003e\u003cstrong\u003eCloudberry Extract\u003c\/strong\u003e — high in Vitamin C and E to support barrier strength and glow.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply a small amount to damp skin morning and evening. Massage gently, then rinse with cool or lukewarm water — avoid hot water, which accelerates moisture loss. Pat dry, never rub. Use before every other product in your routine. Keep away from eyes.\u003c\/div\u003e\n\u003cdiv data-tab=\"Full ingredients\"\u003eCaprylic\/Capric Triglyceride, Glycerin, Helianthus Annuus (Sunflower) Seed Oil➀, Aqua, Sucrose Laurate, Sucrose Palmitate, Alcohol, Tocopherol, Mica (CI 77019), Parfum, Chamomilla Recutita (Camomile) Flower Extract➀, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Rubus Chamaemorus (Cloudberry) Fruit Extract➀, CI 77491 (Iron Oxides), Glycolipids, Limonene, Linalyl Acetate. ➀ From organic farming.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types including sensitive. Dermatologically tested. Oil-to-milk texture — no lathering needed. Fragrance included — if you are managing reactive skin, patch test first. Certified safe for perimenopausal and menopausal skin.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":44967772651590,"sku":"190916","price":34.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/d8N5UIJFfkX2RbiZRBL7Dj1pfA2FWiaR.jpg?v=1780879071"},{"product_id":"whole-story-body-oil","title":"Whole Story: Omega 6-9 Body Oil","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eYour face is only the prologue. Your body deserves the rest of the story.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's incredibly easy to fall into the habit of giving our faces a strict, luxury routine while completely ignoring everything from the jawline down. As oestrogen takes a dip, dry, itchy, and paper-thin skin doesn't just stop at your neck — it affects your entire body.\u003c\/p\u003e\n\u003cp\u003eWe made \u003cb\u003eThe Whole Story\u003c\/b\u003e to give your body the exact same high-performance, premium care you give your face. This luxurious, quick-absorbing body oil is packed with essential Omega 6 and 9 fatty acids to deeply nourish, repair, and wrap your skin in a comforting moisture-lock — leaving you beautifully supple and radiating a healthy, all-over glow.\u003c\/p\u003e\n\u003ch2\u003eDeep nourishment for the skin that gets forgotten\u003c\/h2\u003e\n\u003cp\u003eWatery body lotions sit on the surface and evaporate. Whole Story absorbs in seconds and stays — bonding to damp skin to lock moisture in at a structural level. The Omega 6 and 9 complex directly replaces the fatty acid production that oestrogen decline shuts down.\u003c\/p\u003e\n\u003ch3\u003eThe oils that make this work\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e — high in Vitamin A and essential fatty acids to improve texture and firmness.\u003cbr\u003e\u003cstrong\u003eArgan Oil (organic)\u003c\/strong\u003e — deeply nourishing with Vitamin E, restores elasticity.\u003cbr\u003e\u003cstrong\u003eEvening Primrose \/ GLA\u003c\/strong\u003e — replenishes the Omega-6 depleted during the hormonal shift.\u003cbr\u003e\u003cstrong\u003eJojoba Oil (organic)\u003c\/strong\u003e — mimics skin's natural sebum, absorbs without residue.\u003cbr\u003e\u003cstrong\u003eRaspberry Seed Oil (organic)\u003c\/strong\u003e — antioxidant-rich, supports skin resilience.\u003cbr\u003e\u003cstrong\u003eSweet Almond Oil (organic)\u003c\/strong\u003e — soothing and softening for dry, sensitive body skin.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply to damp skin immediately after showering — ideally within the first 60 seconds while your skin is still slightly wet. Water acts as the vehicle, allowing the oil to bond and absorb instantly for a weightless, silky finish. Warm a few drops between your palms and massage into arms, décolletage, inner thighs, and hands.\u003c\/div\u003e\n\u003cdiv data-tab=\"Full ingredients\"\u003eHelianthus Annuus (Sunflower) Seed Oil➀, Decyl Cocoate, Prunus Amygdalus Dulcis (Sweet Almond) Oil➀, Simmondsia Chinensis (Jojoba) Seed Oil➀, Argania Spinosa (Argan) Kernel Oil➀, Dicaprylyl Carbonate, Rosa Canina (Rosehip) Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil➀, Coco-Caprylate\/Caprate, Parfum\/Fragrance, Cucurbita Pepo (Pumpkin) Seed Oil➀, Tocopherol. ➀ From organic farming.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eOrganic Certified. Vegan. Gluten Free. Suitable for all skin types. Apply to damp skin — it genuinely changes the absorption. Fragrance included — patch test on inner wrist if you have very reactive skin.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":44967945175110,"sku":"190962","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/W7yFiWGjApzQRIo-PDZ16HLGY_xEkmv5.jpg?v=1780879528"},{"product_id":"weekly-polish","title":"Weekly Polish: Face and Body scrub","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eYour weekly reset. A clean slate for skin that's ready for more.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCell turnover is a biological clock that slows right down during the hormonal shift — extending from a fresh 28-day cycle to a sluggish 60 days. That slowdown creates a heavy backlog of dull, dead cells that make your skin look permanently tired and trap pigmentation underneath.\u003c\/p\u003e\n\u003cp\u003eWe made \u003cb\u003eThe Weekly Polish\u003c\/b\u003e as your ultimate skin reset from the neck up (and down). This creamy, dual-action formula uses premium Icelandic volcanic sand and natural AHAs to physically and chemically resurface your skin — sweeping away dead-cell buildup, stimulating fresh collagen production, and instantly revealing a radiant, baby-soft surface.\u003c\/p\u003e\n\u003ch2\u003eTwo types of exfoliation. One step. Radiant results.\u003c\/h2\u003e\n\u003cp\u003ePhysical exfoliants remove what's on the surface. Chemical AHAs dissolve the bonds underneath. Weekly Polish uses both in a single formula calibrated for skin that's hormonally shifting — so you get a genuine reset without the redness or over-stripping that harsh scrubs cause.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside and why it works\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVolcanic Sand\u003c\/strong\u003e — ultra-fine Icelandic particles provide controlled physical exfoliation without microtears.\u003cbr\u003e\u003cstrong\u003eLactic Acid (AHA)\u003c\/strong\u003e — gently dissolves dead skin cell bonds, improving texture and radiance.\u003cbr\u003e\u003cstrong\u003eCloudberry Extract (organic)\u003c\/strong\u003e — exceptionally high in Vitamin C and E for antioxidant protection and brightening.\u003cbr\u003e\u003cstrong\u003eBlueberry Seed Extract (organic)\u003c\/strong\u003e — supports collagen-producing skin cells.\u003cbr\u003e\u003cstrong\u003eStrawberry \u0026amp; Raspberry Extracts (organic)\u003c\/strong\u003e — natural AHA sources that soften and soothe post-exfoliation.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eUse 1 to 2 times per week in place of your cleanser. Apply to damp skin, massage gently for 60 seconds in light circular movements. Rinse thoroughly and follow immediately with your hydration steps. Do not use on the same evening as a glycolic toner or strong chemical exfoliant.\u003c\/div\u003e\n\u003cdiv data-tab=\"Full ingredients\"\u003eAqua\/Water, Hydrogenated Castor Oil, Cetearyl Alcohol, Caprylic\/Capric Triglyceride, Pentylene Glycol, Glycerin➁, Glyceryl Stearate Citrate, Polyglyceryl-3 Stearate, Kaolin, Volcanic Sand, Parfum\/Fragrance, Helianthus Annuus (Sunflower) Seed Oil➀, Xanthan Gum, Vaccinium Myrtillus (Blueberry) Fruit Extract➀, Tocopherol, Fragaria Ananassa (Strawberry) Fruit Extract➀, Rubus Chamaemorus (Cloudberry) Fruit Extract➀, Rubus Idaeus (Raspberry) Fruit Extract➀, Sodium Phytate, Lactic Acid, Citric Acid. ➀ From organic farming.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types. Safe for face and body. Do not use more than twice per week. Avoid on the same night as other actives. Always follow with SPF the next morning after any exfoliation treatment.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":44968003371078,"sku":"190976","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/LlcOqClSVvRpkzMzJ4U1pvZCGosH19yS.jpg?v=1780879920"},{"product_id":"microbiome-reset-serum","title":"Microbiome Reset Serum","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eThe microbiome stabiliser your skin has been waiting for.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOestrogen directly regulates your skin's microbiome. When levels decline during the shift, the beneficial bacteria that keep your skin balanced are reduced — and your skin's pH changes almost overnight, causing reactivity, dehydration, and that sudden \"new sensitive skin\" feeling. This isn't new sensitive skin. It's a compromised ecosystem.\u003c\/p\u003e\n\u003cp\u003eThis prebiotic jelly serum addresses the cause rather than the symptom — feeding the good bacteria back to life while locking in deep, multi-level hydration. Lightweight, cooling, and genuinely clever.\u003c\/p\u003e\n\u003ch2\u003eFix the root cause of hormonal skin sensitivity — not just the symptoms\u003c\/h2\u003e\n\u003cp\u003eMost serums treat the surface. The Microbiome Reset goes deeper — it feeds the bacterial ecosystem that oestrogen used to protect, restoring your skin's natural pH and giving the barrier the internal scaffolding it needs to stop reacting to everything.\u003c\/p\u003e\n\u003ch3\u003eIngredients that rebuild from within\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLactobacillus Ferment Lysate\u003c\/strong\u003e — a prebiotic that feeds the beneficial bacteria your microbiome needs to function.\u003cbr\u003e\u003cstrong\u003eHydrolyzed Hyaluronic Acid\u003c\/strong\u003e — smaller molecule that penetrates deeper layers for structural hydration.\u003cbr\u003e\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — sits at the surface to hold moisture and plump.\u003cbr\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — a natural moisturising factor that fortifies the barrier and prevents water loss.\u003cbr\u003e\u003cstrong\u003eGlycerin (organic)\u003c\/strong\u003e — draws moisture in and keeps it there.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eUse after toning, before moisturiser. Apply a pearl-sized amount and press lightly into skin — the jelly texture should be pressed in, not rubbed. Allow to absorb fully before your moisturiser. Use morning and evening for a stabilised pH. Consistency is what makes this one work.\u003c\/div\u003e\n\u003cdiv data-tab=\"Full ingredients\"\u003eAqua\/Water, Alcohol➁, Glycerin➁, Sodium PCA, Cellulose Gum, Algin, Lactobacillus Ferment Lysate, Parfum\/Fragrance, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Pogostemon Cablin Oil. ➁ Made using organic ingredients.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types. Especially beneficial for skin that has suddenly become reactive or dehydrated during the shift. Contains fragrance — patch test on inner wrist if very reactive. Pairs exceptionally well with the First Step Cleanser.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":44970411589702,"sku":"191382","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/rLBBMse3DZMM1Eyl7iobquyMX4X0y5Rv.jpg?v=1780884400"},{"product_id":"the-collagen-reboot-intensive-microplankton-serum","title":"The Collagen Reboot: Intensive Microplankton Serum","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eThe first five years of hormonal change are a critical window. Don't let collagen slip away quietly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs natural production cycles shift, your skin's internal volume can drop rapidly — leaving your complexion feeling deflated and less resilient. The Collagen Reboot is your long-term structural strategy, keeping you completely in control of your skin's story.\u003c\/p\u003e\n\u003cp\u003eThis high-concentration, lightweight serum delivers a shot of deep structural fuel directly to your skin's architecture. Powered by advanced Microplankton, Elderberry, and Watercress extracts, it builds a plush, moisture-rich environment that keeps your skin lifted, bouncy, and beautifully dewy.\u003c\/p\u003e\n\u003ch2\u003eHold the line on firmness during the years it matters most\u003c\/h2\u003e\n\u003cp\u003eYou lose up to 30% of skin collagen in the first five years of hormonal change. The Collagen Reboot is formulated specifically to intervene during that window — using marine-derived microplankton to fuel the cellular energy your skin needs to maintain its own structural collagen production.\u003c\/p\u003e\n\u003ch3\u003eHigh-performance actives, precisely chosen\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMarine Microplankton\u003c\/strong\u003e — delivers biological energy to skin cells to support natural collagen synthesis.\u003cbr\u003e\u003cstrong\u003eElderberry Extract\u003c\/strong\u003e — potent antioxidant that protects existing collagen from oxidative breakdown.\u003cbr\u003e\u003cstrong\u003eWatercress Extract\u003c\/strong\u003e — rich in vitamins C and E to support skin firmness and elasticity.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid (multi-weight)\u003c\/strong\u003e — hydrates at surface and structural levels for immediate plumping.\u003cbr\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — natural moisturising factor that maintains lasting moisture balance.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply after cleansing and toning, before moisturiser. Use 2–3 drops and press gently into the skin. Use morning and\/or evening. For best results use consistently over 8–12 weeks alongside The Day Shift or The Night Shift.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for dry, mature and menopausal skin types. Innovative quick-absorbing texture — no heavy or greasy finish. Can be layered with The Peptide Top-Up for an intensive collagen support routine.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007021998150,"sku":"193623","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/ARaJSwXlzzKygL-iPjFC9Pn9W2L94clQ.jpg?v=1780880330"},{"product_id":"the-peptide-top-up-multi-peptide-complex","title":"The Peptide Top-Up: Multi-Peptide Complex","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eA supportive boost for your skin's natural messengers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis high-performance serum is a proactive bridge for your skin's architecture — engineered to help your skin help itself. Infused with 2% Hexapeptide-11 and Ginkgo Biloba, it mirrors your skin's biological language to fortify its scaffolding. The luxurious, antioxidant-rich formula smooths the appearance of fine lines while providing the deep-tier hydration needed for a firm, refined, and vibrant profile.\u003c\/p\u003e\n\u003ch2\u003eGive your skin the peptide signals it stopped making itself\u003c\/h2\u003e\n\u003cp\u003ePeptides are the chemical messengers that tell your skin to produce collagen. As hormones decline, those signals get quieter. The Peptide Top-Up doesn't try to override biology — it speaks the same language, topping up the exact peptide signals your skin needs to keep making its own structural proteins.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the formula and why it converts\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHexapeptide-11 (2%)\u003c\/strong\u003e — clinically studied peptide that supports skin elasticity and firmness.\u003cbr\u003e\u003cstrong\u003eGinkgo Biloba Extract\u003c\/strong\u003e — improves microcirculation and delivers actives deeper into the skin.\u003cbr\u003e\u003cstrong\u003eBlueberry Seed Oil (organic)\u003c\/strong\u003e — powerful antioxidant that protects against collagen-destroying free radicals.\u003cbr\u003e\u003cstrong\u003eStrawberry Seed Oil (organic)\u003c\/strong\u003e — natural source of AHAs that softens texture and enhances absorption.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid + Sodium PCA\u003c\/strong\u003e — dual hydration system for surface plumping and lasting moisture lock.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply after cleansing and toning. Press 2–3 drops into clean skin before moisturiser. Can be layered with The Collagen Reboot for an intensive firming routine. Use morning and\/or evening.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for dry, normal and menopausal skin types. Vegan. Fragrance-free base — Aloe Juice used as the primary carrier for maximum sensitivity tolerance. Pairs exceptionally well with The Day Shift and The Night Shift moisturisers.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007089074246,"sku":"193628","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/YjycqWhO87VE2sPYWpnK6Bc70eRGfj-I.jpg?v=1780880949"},{"product_id":"bio-retinol","title":"Bio-Retinol","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eAll the results of retinol. None of the angry, flaking, menopausal meltdown.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe lose up to 30% of our skin's collagen in the first five years of hormonal change. While traditional retinol is always touted as the fix, it can leave shifting, menopausal skin feeling furious — red, raw, and completely flaking out. You shouldn't have to tolerate a \"retinol purge\" just to get firm, glowing skin.\u003c\/p\u003e\n\u003cp\u003eBio-Retinol uses a clever 2% concentration of \u003cem\u003eBidens Pilosa\u003c\/em\u003e — a plant-based powerhouse that mimics the exact collagen-boosting pathways of Vitamin A, with zero irritation. It works hard to smooth fine lines, fade dark spots, and support your skin's structure. All the results. Absolutely none of the drama.\u003c\/p\u003e\n\u003ch2\u003eCollagen support that works with your skin, not against it\u003c\/h2\u003e\n\u003cp\u003eTraditional retinol forces rapid cell turnover that sensitised menopausal skin can't handle. Bio-Retinol activates the same pathways through plant-based signalling — producing gradual, genuine improvement without the inflammation that strips an already-compromised barrier.\u003c\/p\u003e\n\u003ch3\u003eThe ingredient stack that makes it gentle and effective\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBidens Pilosa (2%)\u003c\/strong\u003e — plant-based retinol alternative that activates Vitamin A pathways without irritation.\u003cbr\u003e\u003cstrong\u003eVitamin C\u003c\/strong\u003e — brightens dark spots and protects existing collagen from oxidative damage.\u003cbr\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e — deep nourishment and antioxidant protection for shifting skin.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — continuous surface hydration to support the renewal process.\u003cbr\u003e\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — calming and soothing base that counteracts any potential reactivity.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply at night after cleansing and toning. Use 2–3 drops and press gently into skin. Start every other night for the first 2 weeks, then build to nightly use. Always follow with SPF the next morning.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types including sensitive. Vegan. Organic certified. Safe for perimenopausal and menopausal skin. Do not use on the same night as The Go-Between toner in your first 4 weeks of use.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007114436678,"sku":"193631","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/LYzuX60CV4zj-TfZa8wiO5lmS3BMaUi3.jpg?v=1780882286"},{"product_id":"the-go-between-5-percent-glycolic-acid-toner","title":"The Go-Between: 5% Glycolic Acid Exfoliating Toner","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eThe bridge step that makes every serum work harder.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThose sudden \"where did that come from?\" dark spots, sunspots, and hormonal melasma happen because oestrogen dips make our skin cells lazy — cell turnover slows right down, meaning pigmented cells linger on the surface much longer, making your complexion look dull and uneven.\u003c\/p\u003e\n\u003cp\u003eThe Go-Between acts as the ultimate supportive bridge between your cleanse and your serum steps. Powered by a perfectly balanced 5% Glycolic Acid, it gently dissolves dead skin cells and coaxes fresh, bright skin to the surface — while priming your skin so serums absorb up to 40% better.\u003c\/p\u003e\n\u003ch2\u003eBrighter, more even skin — and a routine that finally performs\u003c\/h2\u003e\n\u003cp\u003eExfoliating toners aren't just about skin texture. When your cell turnover is running 60 days instead of 28, every active serum you apply is sitting on a layer of dead cells instead of reaching live skin. The Go-Between clears that layer — so your serums actually land where they need to.\u003c\/p\u003e\n\u003ch3\u003eThe actives that do the work\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eGlycolic Acid (5%)\u003c\/strong\u003e — the gold standard AHA for dissolving dead cell bonds and fading hyperpigmentation.\u003cbr\u003e\u003cstrong\u003eBetaine\u003c\/strong\u003e — balances the exfoliation with deep moisture, preventing the stripped feeling.\u003cbr\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — natural moisturising factor that maintains skin comfort after exfoliation.\u003cbr\u003e\u003cstrong\u003eAloe Vera base\u003c\/strong\u003e — soothing carrier that keeps the formula appropriate for shifting, sensitive skin.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply after cleansing, before serums. Use a cotton pad or press directly into skin with clean hands. Use in the evening, 3–4 nights per week. Always follow with SPF the next morning. Do not use on the same night as the Weekly Polish or Bio-Retinol in your first 4 weeks.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types. Vegan. Exfoliating toners may cause temporary sensitivity when first introduced — start slowly and build up frequency. If your skin is currently very reactive, start once per week and increase gradually.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007131508806,"sku":"193635","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/Dp6C0uEatgODvxqRvUip5khGQBNnyI7K.jpg?v=1778907907"},{"product_id":"the-day-shift-daily-ceramide-ha-moisturiser","title":"The Day Shift: Daily Ceramide \u0026 HA Moisturiser","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eEnd the afternoon dryness loop — for good.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHave you noticed your skin suddenly throwing a tantrum halfway through the afternoon — tight, parched, and unusually red? You're not imagining it. As oestrogen declines, it rapidly depletes your skin's natural production of Hyaluronic Acid and lipids. The result is that desert-dry feeling that standard moisturisers just can't fix, because they don't replace what's actually been lost.\u003c\/p\u003e\n\u003cp\u003eThe Day Shift is engineered to work overtime so you don't have to. Entirely fragrance-free and beautifully lightweight, it replaces essential structural losses directly — ending the afternoon dryness loop and leaving your skin plump, calm, and protected from first light to last.\u003c\/p\u003e\n\u003ch2\u003eAll-day comfort for skin that keeps running dry\u003c\/h2\u003e\n\u003cp\u003eStandard moisturisers add water and wax. The Day Shift uses a ceramide, HA, and Sodium PCA complex that doesn't just hydrate — it rebuilds the architecture that oestrogen decline dismantles. That's why the effect lasts through the afternoon when other moisturisers have long since worn off.\u003c\/p\u003e\n\u003ch3\u003eWhat rebuilds your barrier and why it lasts\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e — rebuild the lipid mortar between skin cells, restoring what hormonal change removes.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — binds up to 1000x its weight in water for continuous, visible plumping.\u003cbr\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — natural moisturising factor that regulates moisture balance and prevents trans-epidermal water loss.\u003cbr\u003e\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — calms redness and provides immediate soothing relief.\u003cbr\u003e100% fragrance-free — safe for the most reactive, sensitised menopausal skin.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply as the final step in your morning skincare routine, after serums. Use a pea-sized amount and press gently into face and neck. Can be used over or under SPF. Suitable for morning and evening use.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types. Fragrance-free. Vegan. Organic certified. Particularly effective for skin experiencing sudden hormonal dryness, sensitivity, or redness. Pairs perfectly with The Night Shift for round-the-clock barrier repair.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007153004614,"sku":"193642","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/3olqwp3Cj3D8cDNMRFR_-gyzY23cY0yE.jpg?v=1781126698"},{"product_id":"the-night-shift-overnight-microplankton-restore","title":"The Night Shift: Overnight Microplankton \u0026 Hyaluronic Restore","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eClock out tonight. Wake up to plumper, firmer, fully restored skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Night Shift is engineered to clock in while you clock out — actively repairing the day's impact while building a defensive moisture-lock. This soft, rich treatment features innovative Marine Plankton and Alteromonas Ferment extracts that deliver a surge of biological energy to your skin cells overnight. Supported by the deep nourishing power of Cocoa and Shea Butters, it ensures you wake up to a complexion that is visibly plumper, firmer, and fully restored.\u003c\/p\u003e\n\u003ch2\u003eThe overnight repair your hormonal skin can't do alone anymore\u003c\/h2\u003e\n\u003cp\u003eSkin repairs itself during sleep — but that process slows significantly when oestrogen declines. The Night Shift intervenes with Marine Plankton ferments that have been clinically shown to boost cellular energy, triggering the repair cascade your skin used to run automatically. Eight hours in. Noticeably different in the mirror.\u003c\/p\u003e\n\u003ch3\u003eRich actives that work while you sleep\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMarine Plankton Extract\u003c\/strong\u003e — boosts cellular energy and activates overnight skin repair mechanisms.\u003cbr\u003e\u003cstrong\u003eAlteromonas Ferment\u003c\/strong\u003e — marine-derived ferment that strengthens the barrier and supports collagen retention overnight.\u003cbr\u003e\u003cstrong\u003eCocoa Butter\u003c\/strong\u003e — deeply nourishing, locks in moisture and prevents overnight trans-epidermal water loss.\u003cbr\u003e\u003cstrong\u003eShea Butter\u003c\/strong\u003e — rich in fatty acids that soften, smooth and rebuild the lipid barrier.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid + Sodium PCA\u003c\/strong\u003e — dual hydration system that holds moisture through all eight hours.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply as the last step in your evening routine, after serums. Use a pea-sized amount and press gently into face and neck. Apply to slightly damp skin for enhanced absorption. Use nightly for best results.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for dry, mature and menopausal skin types. Vegan. Organic certified. Pairs perfectly with The Day Shift for a 24-hour barrier repair system. Also works beautifully layered over the Bio-Retinol on treatment nights.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007155134534,"sku":"193644","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/EtLYbelVc9MXIJFM-DcJZG90V5S295-B.jpg?v=1780882621"},{"product_id":"daily-guard-spf-50-mineral-sunblock-stick","title":"Daily Guard SPF 50","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eYour strongest skin defence. Zero white cast. Zero compromise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProtecting our skin from the sun is the single most important move we can make. But as skin matures and hormones shift, heavy greasy sunscreens feel suffocating, while traditional mineral blocks leave us looking like a pale ghost. We made Daily Guard to completely change the way you see sun protection.\u003c\/p\u003e\n\u003cp\u003eThis 100% mineral sunblock stick is your final skincare step and your strongest daily defence. Engineered with a beautifully smooth, weightless formula, it glides effortlessly over bare skin or right on top of makeup — powered by Zinc Oxide, Rice Bran Wax, and Sea Buckthorn to create a nourishing, non-greasy shield that locks in moisture while keeping your skin thoroughly protected.\u003c\/p\u003e\n\u003ch2\u003eInvisible mineral SPF 50 that actually works over makeup\u003c\/h2\u003e\n\u003cp\u003eMost SPFs are designed for skin that doesn't have a compromised barrier, redness flare-ups, or sensitivity to fragrance and chemical filters. Daily Guard uses only mineral Zinc Oxide — the one UV filter that sits on top of skin rather than being absorbed — making it genuinely suitable for reactive, shifting menopausal skin.\u003c\/p\u003e\n\u003ch3\u003eWhy this formula is different\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eZinc Oxide (mineral)\u003c\/strong\u003e — broad-spectrum UVA\/UVB protection that sits on the barrier without absorption or irritation.\u003cbr\u003e\u003cstrong\u003eRice Bran Wax\u003c\/strong\u003e — the key to the stick format — gives smooth glide without the greasy residue of traditional SPFs.\u003cbr\u003e\u003cstrong\u003eSea Buckthorn\u003c\/strong\u003e — packed with omega fatty acids and antioxidants that actively nourish the barrier as you protect it.\u003cbr\u003eZero chemical filters. Zero white cast. Vegan certified.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply as the absolute final step in your morning routine, after moisturiser. Glide over face and neck. Reapply every 2 hours in direct sunlight. Can be applied directly over makeup — the stick format makes top-up application clean and easy.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types. Vegan. Organic certified. SPF 50 broad-spectrum. Mineral only — no chemical UV filters. Safe for perimenopausal and menopausal skin. Always follow any exfoliation or retinol use with this SPF the next morning.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007173025862,"sku":"193647","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/dTkuDfHkSPiLZDHv5G-UQrQd-AY2vTQ0.jpg?v=1780880071"},{"product_id":"early-edition-1-percent-caffeine-gel-booster","title":"Early Edition: 1% Caffeine Gel Booster","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eAn instant shot of espresso for your face. Wide awake in seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSome mornings our skin looks just as tired as we feel — especially around the delicate eye area. When oestrogen starts to dip, fluid can pool under the eyes, leaving that heavy, puffy look that no amount of coffee seems to fix. We made Early Edition to give your routine an instant, refreshing jolt.\u003c\/p\u003e\n\u003cp\u003eThis oil-free, highly concentrated gel is packed with 1% Caffeine to instantly constrict blood vessels and rapidly drain puffiness. It slips effortlessly into your existing routine to target under-eye fatigue and flood a damaged skin barrier with cooling hydration — leaving you looking bright, fresh, and instantly wide awake.\u003c\/p\u003e\n\u003ch2\u003eVisibly depuffed eyes and refreshed skin in under 60 seconds\u003c\/h2\u003e\n\u003cp\u003eCaffeine works by constricting the blood vessels and lymphatic drainage pathways that allow fluid to pool. The 1% concentration in Early Edition is the clinical threshold for visible vascular constriction — enough to see a real difference in puffiness and dark circles from the first application.\u003c\/p\u003e\n\u003ch3\u003eA targeted, lightweight formula for tired, mature skin\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCaffeine (1%)\u003c\/strong\u003e — clinically active concentration that constricts blood vessels, drains fluid pooling and reduces puffiness.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — delivers cooling hydration to the thin, delicate skin around the eye area.\u003cbr\u003e\u003cstrong\u003eNatural certified base\u003c\/strong\u003e — oil-free, lightweight gel that absorbs instantly with zero residue or tackiness.\u003cbr\u003eSuitable for oily, mature, combination, and all menopausal skin types.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply in the morning after cleansing, before moisturiser. Tap a small amount gently around the orbital bone and under the eye — do not rub. Apply using your ring finger for minimum pressure on the delicate eye area. Can be used on the face more broadly for a general refresh.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types including oily. Oil-free. Natural certified. No fragrance in the active base. Refrigerating for 10 minutes before use enhances the depuffing effect significantly.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45054044733510,"sku":"197921","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/MFBfAV_Tus1tNLUs2s7_bCNmkQlGrqRG.jpg?v=1778905023"}],"url":"https:\/\/www.facebysero.com\/collections\/all-products.oembed","provider":"Face By SERO","version":"1.0","type":"link"}