{"title":"Cleansers","description":"","products":[{"product_id":"first-step-cleanser-oil-to-milk","title":"First Step Cleanser: Oil-to-Milk","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eClean without the strip — a cleanser built for skin that's shifting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLet's be honest: most cleansers still treat our skin like we're teenagers, stripping it dry with harsh, aggressive foam. But as estrogen takes a dip, our skin naturally loses its moisture barrier, leaving it tight, dry, and suddenly sensitive.\u003c\/p\u003e\n\u003cp\u003eWe made \u003cb\u003eFirst Step\u003c\/b\u003e because your skin doesn't need to be stripped — it needs a giant hug. This gentle, non-foaming formula effortlessly melts away makeup and impurities, transforming from a silky oil into a comforting milk. Instead of that dreaded post-wash tightness, it actively replenishes your skin barrier while you wash, leaving you incredibly soft, calm, and protected.\u003c\/p\u003e\n\u003ch2\u003eYour skin barrier, actively protected with every wash\u003c\/h2\u003e\n\u003cp\u003eMost cleansers leave your skin worse off than before you washed. First Step works in reverse — the oil-to-milk transformation delivers lipids and glycolipids that mirror your skin's own barrier as they rinse, so you finish cleaner and stronger every single time.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients that do the heavy lifting\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSunflower Oil\u003c\/strong\u003e — rich in linoleic acid to reinforce the barrier without clogging pores.\u003cbr\u003e\u003cstrong\u003eGlycolipids\u003c\/strong\u003e — mirror your skin's natural lipids to restore what the hormonal shift removes.\u003cbr\u003e\u003cstrong\u003eCamomile Extract\u003c\/strong\u003e — calms reactivity and redness.\u003cbr\u003e\u003cstrong\u003eSea Buckthorn Extract\u003c\/strong\u003e — packed with omegas and antioxidants to nourish depleted skin.\u003cbr\u003e\u003cstrong\u003eCloudberry Extract\u003c\/strong\u003e — high in Vitamin C and E to support barrier strength and glow.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply a small amount to damp skin morning and evening. Massage gently, then rinse with cool or lukewarm water — avoid hot water, which accelerates moisture loss. Pat dry, never rub. Use before every other product in your routine. Keep away from eyes.\u003c\/div\u003e\n\u003cdiv data-tab=\"Full ingredients\"\u003eCaprylic\/Capric Triglyceride, Glycerin, Helianthus Annuus (Sunflower) Seed Oil➀, Aqua, Sucrose Laurate, Sucrose Palmitate, Alcohol, Tocopherol, Mica (CI 77019), Parfum, Chamomilla Recutita (Camomile) Flower Extract➀, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Rubus Chamaemorus (Cloudberry) Fruit Extract➀, CI 77491 (Iron Oxides), Glycolipids, Limonene, Linalyl Acetate. ➀ From organic farming.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types including sensitive. Dermatologically tested. Oil-to-milk texture — no lathering needed. Fragrance included — if you are managing reactive skin, patch test first. Certified safe for perimenopausal and menopausal skin.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":44967772651590,"sku":"190916","price":34.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/d8N5UIJFfkX2RbiZRBL7Dj1pfA2FWiaR.jpg?v=1780879071"}],"url":"https:\/\/www.facebysero.com\/collections\/cleansers.oembed","provider":"Face By SERO","version":"1.0","type":"link"}