{"title":"Serums","description":"","products":[{"product_id":"microbiome-reset-serum","title":"Microbiome Reset Serum","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eThe microbiome stabiliser your skin has been waiting for.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOestrogen directly regulates your skin's microbiome. When levels decline during the shift, the beneficial bacteria that keep your skin balanced are reduced — and your skin's pH changes almost overnight, causing reactivity, dehydration, and that sudden \"new sensitive skin\" feeling. This isn't new sensitive skin. It's a compromised ecosystem.\u003c\/p\u003e\n\u003cp\u003eThis prebiotic jelly serum addresses the cause rather than the symptom — feeding the good bacteria back to life while locking in deep, multi-level hydration. Lightweight, cooling, and genuinely clever.\u003c\/p\u003e\n\u003ch2\u003eFix the root cause of hormonal skin sensitivity — not just the symptoms\u003c\/h2\u003e\n\u003cp\u003eMost serums treat the surface. The Microbiome Reset goes deeper — it feeds the bacterial ecosystem that oestrogen used to protect, restoring your skin's natural pH and giving the barrier the internal scaffolding it needs to stop reacting to everything.\u003c\/p\u003e\n\u003ch3\u003eIngredients that rebuild from within\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLactobacillus Ferment Lysate\u003c\/strong\u003e — a prebiotic that feeds the beneficial bacteria your microbiome needs to function.\u003cbr\u003e\u003cstrong\u003eHydrolyzed Hyaluronic Acid\u003c\/strong\u003e — smaller molecule that penetrates deeper layers for structural hydration.\u003cbr\u003e\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — sits at the surface to hold moisture and plump.\u003cbr\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — a natural moisturising factor that fortifies the barrier and prevents water loss.\u003cbr\u003e\u003cstrong\u003eGlycerin (organic)\u003c\/strong\u003e — draws moisture in and keeps it there.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eUse after toning, before moisturiser. Apply a pearl-sized amount and press lightly into skin — the jelly texture should be pressed in, not rubbed. Allow to absorb fully before your moisturiser. Use morning and evening for a stabilised pH. Consistency is what makes this one work.\u003c\/div\u003e\n\u003cdiv data-tab=\"Full ingredients\"\u003eAqua\/Water, Alcohol➁, Glycerin➁, Sodium PCA, Cellulose Gum, Algin, Lactobacillus Ferment Lysate, Parfum\/Fragrance, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Pogostemon Cablin Oil. ➁ Made using organic ingredients.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types. Especially beneficial for skin that has suddenly become reactive or dehydrated during the shift. Contains fragrance — patch test on inner wrist if very reactive. Pairs exceptionally well with the First Step Cleanser.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":44970411589702,"sku":"191382","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/rLBBMse3DZMM1Eyl7iobquyMX4X0y5Rv.jpg?v=1780884400"},{"product_id":"the-collagen-reboot-intensive-microplankton-serum","title":"The Collagen Reboot: Intensive Microplankton Serum","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eThe first five years of hormonal change are a critical window. Don't let collagen slip away quietly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs natural production cycles shift, your skin's internal volume can drop rapidly — leaving your complexion feeling deflated and less resilient. The Collagen Reboot is your long-term structural strategy, keeping you completely in control of your skin's story.\u003c\/p\u003e\n\u003cp\u003eThis high-concentration, lightweight serum delivers a shot of deep structural fuel directly to your skin's architecture. Powered by advanced Microplankton, Elderberry, and Watercress extracts, it builds a plush, moisture-rich environment that keeps your skin lifted, bouncy, and beautifully dewy.\u003c\/p\u003e\n\u003ch2\u003eHold the line on firmness during the years it matters most\u003c\/h2\u003e\n\u003cp\u003eYou lose up to 30% of skin collagen in the first five years of hormonal change. The Collagen Reboot is formulated specifically to intervene during that window — using marine-derived microplankton to fuel the cellular energy your skin needs to maintain its own structural collagen production.\u003c\/p\u003e\n\u003ch3\u003eHigh-performance actives, precisely chosen\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMarine Microplankton\u003c\/strong\u003e — delivers biological energy to skin cells to support natural collagen synthesis.\u003cbr\u003e\u003cstrong\u003eElderberry Extract\u003c\/strong\u003e — potent antioxidant that protects existing collagen from oxidative breakdown.\u003cbr\u003e\u003cstrong\u003eWatercress Extract\u003c\/strong\u003e — rich in vitamins C and E to support skin firmness and elasticity.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid (multi-weight)\u003c\/strong\u003e — hydrates at surface and structural levels for immediate plumping.\u003cbr\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — natural moisturising factor that maintains lasting moisture balance.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply after cleansing and toning, before moisturiser. Use 2–3 drops and press gently into the skin. Use morning and\/or evening. For best results use consistently over 8–12 weeks alongside The Day Shift or The Night Shift.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for dry, mature and menopausal skin types. Innovative quick-absorbing texture — no heavy or greasy finish. Can be layered with The Peptide Top-Up for an intensive collagen support routine.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007021998150,"sku":"193623","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/ARaJSwXlzzKygL-iPjFC9Pn9W2L94clQ.jpg?v=1780880330"},{"product_id":"the-peptide-top-up-multi-peptide-complex","title":"The Peptide Top-Up: Multi-Peptide Complex","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eA supportive boost for your skin's natural messengers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis high-performance serum is a proactive bridge for your skin's architecture — engineered to help your skin help itself. Infused with 2% Hexapeptide-11 and Ginkgo Biloba, it mirrors your skin's biological language to fortify its scaffolding. The luxurious, antioxidant-rich formula smooths the appearance of fine lines while providing the deep-tier hydration needed for a firm, refined, and vibrant profile.\u003c\/p\u003e\n\u003ch2\u003eGive your skin the peptide signals it stopped making itself\u003c\/h2\u003e\n\u003cp\u003ePeptides are the chemical messengers that tell your skin to produce collagen. As hormones decline, those signals get quieter. The Peptide Top-Up doesn't try to override biology — it speaks the same language, topping up the exact peptide signals your skin needs to keep making its own structural proteins.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the formula and why it converts\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHexapeptide-11 (2%)\u003c\/strong\u003e — clinically studied peptide that supports skin elasticity and firmness.\u003cbr\u003e\u003cstrong\u003eGinkgo Biloba Extract\u003c\/strong\u003e — improves microcirculation and delivers actives deeper into the skin.\u003cbr\u003e\u003cstrong\u003eBlueberry Seed Oil (organic)\u003c\/strong\u003e — powerful antioxidant that protects against collagen-destroying free radicals.\u003cbr\u003e\u003cstrong\u003eStrawberry Seed Oil (organic)\u003c\/strong\u003e — natural source of AHAs that softens texture and enhances absorption.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid + Sodium PCA\u003c\/strong\u003e — dual hydration system for surface plumping and lasting moisture lock.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply after cleansing and toning. Press 2–3 drops into clean skin before moisturiser. Can be layered with The Collagen Reboot for an intensive firming routine. Use morning and\/or evening.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for dry, normal and menopausal skin types. Vegan. Fragrance-free base — Aloe Juice used as the primary carrier for maximum sensitivity tolerance. Pairs exceptionally well with The Day Shift and The Night Shift moisturisers.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007089074246,"sku":"193628","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/YjycqWhO87VE2sPYWpnK6Bc70eRGfj-I.jpg?v=1780880949"},{"product_id":"bio-retinol","title":"Bio-Retinol","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eAll the results of retinol. None of the angry, flaking, menopausal meltdown.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe lose up to 30% of our skin's collagen in the first five years of hormonal change. While traditional retinol is always touted as the fix, it can leave shifting, menopausal skin feeling furious — red, raw, and completely flaking out. You shouldn't have to tolerate a \"retinol purge\" just to get firm, glowing skin.\u003c\/p\u003e\n\u003cp\u003eBio-Retinol uses a clever 2% concentration of \u003cem\u003eBidens Pilosa\u003c\/em\u003e — a plant-based powerhouse that mimics the exact collagen-boosting pathways of Vitamin A, with zero irritation. It works hard to smooth fine lines, fade dark spots, and support your skin's structure. All the results. Absolutely none of the drama.\u003c\/p\u003e\n\u003ch2\u003eCollagen support that works with your skin, not against it\u003c\/h2\u003e\n\u003cp\u003eTraditional retinol forces rapid cell turnover that sensitised menopausal skin can't handle. Bio-Retinol activates the same pathways through plant-based signalling — producing gradual, genuine improvement without the inflammation that strips an already-compromised barrier.\u003c\/p\u003e\n\u003ch3\u003eThe ingredient stack that makes it gentle and effective\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBidens Pilosa (2%)\u003c\/strong\u003e — plant-based retinol alternative that activates Vitamin A pathways without irritation.\u003cbr\u003e\u003cstrong\u003eVitamin C\u003c\/strong\u003e — brightens dark spots and protects existing collagen from oxidative damage.\u003cbr\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e — deep nourishment and antioxidant protection for shifting skin.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — continuous surface hydration to support the renewal process.\u003cbr\u003e\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — calming and soothing base that counteracts any potential reactivity.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply at night after cleansing and toning. Use 2–3 drops and press gently into skin. Start every other night for the first 2 weeks, then build to nightly use. Always follow with SPF the next morning.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types including sensitive. Vegan. Organic certified. Safe for perimenopausal and menopausal skin. Do not use on the same night as The Go-Between toner in your first 4 weeks of use.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45007114436678,"sku":"193631","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/LYzuX60CV4zj-TfZa8wiO5lmS3BMaUi3.jpg?v=1780882286"},{"product_id":"early-edition-1-percent-caffeine-gel-booster","title":"Early Edition: 1% Caffeine Gel Booster","description":"\u003cp class=\"sero-product-intro\"\u003e\u003cstrong\u003eAn instant shot of espresso for your face. Wide awake in seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSome mornings our skin looks just as tired as we feel — especially around the delicate eye area. When oestrogen starts to dip, fluid can pool under the eyes, leaving that heavy, puffy look that no amount of coffee seems to fix. We made Early Edition to give your routine an instant, refreshing jolt.\u003c\/p\u003e\n\u003cp\u003eThis oil-free, highly concentrated gel is packed with 1% Caffeine to instantly constrict blood vessels and rapidly drain puffiness. It slips effortlessly into your existing routine to target under-eye fatigue and flood a damaged skin barrier with cooling hydration — leaving you looking bright, fresh, and instantly wide awake.\u003c\/p\u003e\n\u003ch2\u003eVisibly depuffed eyes and refreshed skin in under 60 seconds\u003c\/h2\u003e\n\u003cp\u003eCaffeine works by constricting the blood vessels and lymphatic drainage pathways that allow fluid to pool. The 1% concentration in Early Edition is the clinical threshold for visible vascular constriction — enough to see a real difference in puffiness and dark circles from the first application.\u003c\/p\u003e\n\u003ch3\u003eA targeted, lightweight formula for tired, mature skin\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCaffeine (1%)\u003c\/strong\u003e — clinically active concentration that constricts blood vessels, drains fluid pooling and reduces puffiness.\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — delivers cooling hydration to the thin, delicate skin around the eye area.\u003cbr\u003e\u003cstrong\u003eNatural certified base\u003c\/strong\u003e — oil-free, lightweight gel that absorbs instantly with zero residue or tackiness.\u003cbr\u003eSuitable for oily, mature, combination, and all menopausal skin types.\u003c\/p\u003e\n\u003cdiv class=\"sero-accordion-data\" style=\"display: none;\"\u003e\n\u003cdiv data-tab=\"How to use\"\u003eApply in the morning after cleansing, before moisturiser. Tap a small amount gently around the orbital bone and under the eye — do not rub. Apply using your ring finger for minimum pressure on the delicate eye area. Can be used on the face more broadly for a general refresh.\u003c\/div\u003e\n\u003cdiv data-tab=\"Good to know\"\u003eSuitable for all skin types including oily. Oil-free. Natural certified. No fragrance in the active base. Refrigerating for 10 minutes before use enhances the depuffing effect significantly.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":45054044733510,"sku":"197921","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/files\/MFBfAV_Tus1tNLUs2s7_bCNmkQlGrqRG.jpg?v=1778905023"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/7008\/7238\/collections\/89uiXaCZpxFtGAp4Sw2LT3TWJnq9OG6D.jpg?v=1781128115","url":"https:\/\/www.facebysero.com\/collections\/serums.oembed","provider":"Face By SERO","version":"1.0","type":"link"}